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They failed to progress to the "Boys" category at "judges' houses" but were put together to form a five-piece boy band at Wembley Arena, in London, England, in July 2010, during the "bootcamp" stage of the competition, One Direction achieved third place in the competition and immediately after the final, their song "Forever Young", which would have been released if they had won The X Factor, was leaked onto the internet.Released in September 2011, One Direction's debut single, "What Makes You Beautiful", reached number one on the UK Singles Chart, after becoming the most pre-ordered Sony Music Entertainment single in history.They also confirmed that a portion of the proceeds from the alliance would go toward an anti-bullying educational program intended to promote kinder behaviour in schools. The day constituted of a landmark 7.5-hour socially interactive You Tube live-stream featuring live band performances, celebrity guests including, Simon Cowell, Cindy Crawford, Piers Morgan, Jerry Springer and many more.The event was unique not only because of its long runtime but the unprecedented use of social media whereby fans got to participate in the show interact directly with the band via Google Hangout.
According to the Sunday Times Rich List, by April 2013, they had an estimated personal combined wealth of £25 million (.2m) making them the second-wealthiest musicians in the UK under 30 years of age.
The group signed with Simon Cowell's record label Syco Records after forming and finishing third in the seventh series of the British televised singing competition The X Factor in 2010.